El Guatalón farm is located in Santa Rosa de Lima, Santa Rosa. About
29 miles South East of Guatemala City. For Guillermo Juarez and
his son, producing coffee has been a family tradition since his great
grandfather started in the 1940s. Every year, they aim to improve the
quality of their coffee, to satisfy their long-term customers, and in
seeking new ones to share what they love. “To be surrounded by
mountains, you have to be passionate about it” is how Guillermo
describes one of the many things he loves about this industry.